Profile - Martin Stiksel -

Martin Stiksel is founder of, – “The Social Music Revolution”, the most successful European Web 2.0 Community and also worldwide one of the largest, with about 20 million users and a monthly growth of 20%. was sold to CBS for 280 million USD in May 2007. The system builds a detailed profile of each user’s musical taste, showing their favourite artists and songs on a customizable profile webpage, comprising the songs played on its stations selected via a collaborative filter, or optionally, recorded by a plugin installed into its users’ music playing application. received funding from Index Ventures, a European venture capital firm with a record of backing such Internet companies as Betfair and Skype. has received multiple international Awards.’s music catalog recognizes over 40 million unique tracks. is committed to promoting new and unsigned music and currently has more than 8,000 independent artists and music labels using In contrast to many sites and services with the objective of helping customers find new music, does not use editorial content. Due to the sheer amount of people using the service,’s music data is far superior to the amount of knowledge that any music journalist could come up with claims Mr. Stiksel, who used to be a music writer and DJ himself.


(Source: Media in Transition 2007)